Nicola is a research professional with more than 30 years’ global experience. A research leader with strong skills across all qualitative and quantitative methodologies. She has a grounding in social and behavioural psychology and retains a hands-on approach to research, driven by curiosity and a desire to achieve success for clients and participants.
Nicola has worked for some of the world’s largest research agencies, including Millward Brown (Kantar) and ACNielsen (Nielsen Corporation) covering markets in the UK, Europe, Asia and Pacific.
Her passion is to bring the voice of the consumer into organisational decision-making, through facilitation skills to uncover truths and statistical analysis to find trends and meaning. Training under Wendy Gordon in the UK, Nicola is a Qualified Professional Researcher (QPR) and holds a Masters in Psychology.
Nicola has worked across the education sector for more than 20 years, from early childhood and high school settings to tertiary institutions. She has been instrumental in informing and evaluating QUT’s real-world campaign across domestic and international markets, at the brand, faculty and course level.
Experience: Research work for Queensland University of Technology, Griffith University, Study Queensland, DEEWR, Australian Trade College and Allianz Worldwide (international student health and insurance products).