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To truly know your key advocates is to be two steps ahead of the competition

Imagine having at your disposal a global ‘heat-map’ that gives you an accurate, scientific view of how your education agents everywhere perceive and, in turn, speak about your institution.

Think of how this could supercharge your decision-making.

Recruitment agents play a critical role in the international education sector, with more than 75% of international students relying on recruitment agents to navigate their educational journey.

With our Agent Perceptions Tracker (APT), you’ll have exclusive access to data drawn from surveys of thousands of individual counsellors worldwide.

We use choice modelling to statistically rate and rank their perceptions of your offerings against your competitor institutions. Impressions are assessed against dozens of criteria, from service, communication and student support to financial structures, commissions, scholarships and incentives.

It’s an extraordinary way to pinpoint which aspects of your service offer most strongly influence agent behaviour, so you can more effectively align your activities with what really matters.

You’ll gain accurate insights into where you’re doing well compared with the competition, and where investing time or resources could deliver significant improvements. You’ll also secure the evidence you need to secure stronger internal support for change or extra funding.

Many of our clients have seen considerable benefits in their recruitment strategy by applying the findings of our survey. Our findings have helped our clients focus on aspects of their service levels and make changes to the ways they interact with agents, without the need to substantially reinvent the wheel.

When you truly understand what agents think and feel, you can build far stronger agent relationships and be as competitive as possible.

Key benefits

Survey thousands
of counsellors

Compare your service
against competitors’

Identify
quick wins

Gain insights to inform
investment decisions

Validate where
your strategy works

Receive comprehensive data
that’s easy to interpret

How it works

1
December - February

Registrations

2
March

Survey fieldwork

3
April - May

Data analysis

4
June

Report delivery

Methodology

We survey thousands of counsellors who represent Australian and New Zealand institutions across the globe. Using choice modelling, we statistically rate and rank how your service is perceived across a range of attributes – from service and support to finance – and we give you a range of valuable additional insights.

By pinpointing the attributes that influence agents the most, you can gain a significant competitive edge – aligning your services and offerings with what truly matters to them.

Benchmarking

We ask agents across the globe to rate and rank you against your competitors on these attributes:

  • Service
  • Support
  • Finance
  • Proof points

We also ask how your institution is currently structured so we can present the results in context. This way, you’ll be able to not only see how you’re perceived by agents but also draw some extremely useful comparisons.

What you get

You’ll receive a personalised report containing tables, graphs, infographics and insights designed to give you a clear picture of how thousands of agent counsellors rate the quality of the service you provide compared with your competition.

The report will also highlight best practice characteristics of the top-performing institutions, providing empirical evidence to make targeted and meaningful improvements to your service.

See an example institution report from 2024.
Download
The final report and write-up was the most useful I’ve received in 12 years of working with multiple consultancies.
Marcus Williams
Director of Student Recruitment
These guys are best in class right now. Clear comms, frequent updates, cultural sensitivity. They’re the bee’s knees in education consultancy.
Brett Berquist
Amokapua | Assistant Vice-Chancellor Engagement
The Edified team are just a delight to work with: flexible, knowledgeable and deliver great outputs.
Vik Singh
Trade and Investment Commissioner, South Asia
With an eye for the details and flair for creativity, Edified are my go-to experts in international ed. Their benchmarking reports are best-in-class, with practical applications that drive real-world business impact. You will be left wanting more!
Isabelle Lange
Manager Global Partner Strategy and Performance

Pricing

Select your region

Essentials
A$ 9,950
+ GST

Includes

  • Personalised report
  • Ranking and score comparisons
  • Market level reporting for three main markets
Standard
A$ 14,950
+ GST

Includes

  • Personalised report
  • Ranking and score comparisons
  • Market level reporting for three main markets
  • Results by relevant mission group
  • Qualitative feedback from agents
  • Best practice insights
Premium
A$ 18,950
+ GST

Includes

  • Personalised report
  • Ranking and score comparisons
  • Market level reporting for three main markets
  • Results by relevant mission group
  • Qualitative feedback from agents
  • Best practice insights
  • Presentation of results
  • Bespoke competitor set comparison
  • Top 6 markets report
  • Raw data set

Three year registration

Essentials - A$ 7,950/year

Standard - A$ 12,950/year

Premium - A$ 16,950/year

Essentials
A$ 9,950

Includes: 

  • Personalised report
  • Ranking and score comparisons
  • Market level reporting for three main markets

Standard
A$ 9,950

Includes: 

  • Personalised report
  • Ranking and score comparisons
  • Market level reporting for three main markets
  • Results by relevant mission group
  • Qualitative feedback from agents
  • Best practice insights

Premium
A$ 18,950
+ GST

Includes: 

  • Personalised report
  • Ranking and score comparisons
  • Market level reporting for three main markets
  • Results by relevant mission group
  • Qualitative feedback from agents
  • Best practice insights
  • Presentation of results
  • Bespoke competitor set comparison
  • Top 6 markets report
  • Raw data set

Three year registration

Essentials - A$ 7,950/year

Standard - A$ 12,950/year

Premium - A$ 16,950/year

Essentials
C$ TBC

Includes: 

  • Personalised report
  • Ranking and score comparisons
  • Market level reporting for three main markets
Standard
C$ TBC

Includes: 

  • Personalised report
  • Ranking and score comparisons
  • Market level reporting for three main markets
  • Results by relevant mission group
  • Qualitative feedback from agents
  • Best practice insights
Premium
C$ TBC

Includes: 

  • Personalised report
  • Ranking and score comparisons
  • Market level reporting for three main markets
  • Results by relevant mission group
  • Qualitative feedback from agents
  • Best practice insights
  • Presentation of results
  • Bespoke competitor set comparison
  • Top 6 markets report
  • Raw data set

Three year registration

Essentials - C$ TBC/year

Standard - C$ TBC/year

Premium - C$ TBC/year

Register for the 2025

Agent Perceptions Tracker

Sign up here to be part of the 2025 research.

Early bird offer closes on 15 December 2024. Registration closes on 28 February 2025.

For any questions, please get in touch at [email protected]

Insights

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