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Ready-to-go consulting

You never get a second chance to make a good first impression

It’s the critical moment: that first tangible interaction where a student prospect reaches out to enquire about your institution. How well you respond and manage enquiries can make a significant difference to your conversion rate. Yet truly understanding your performance in the context of the market has always been hard. Until now.

The Enquiry Experience Tracker (EET) is a global syndicated research program that delivers an objective assessment of how well you’re doing. It’s fr

Our scoring model, developed in partnership with UniQuest, measures a range of different data points to provide a holistic evaluation of the enquiry experience.

In your personalised report, you’ll be assessed against 51 criteria, including findability, responsiveness, clarity, personalisation and

Insights

August 5, 2026

Rare, but real: the mistakes putting students off at enquiry stage

With our 2026 Enquiry Experience Tracker results almost out, we reveal the six uncommon but costly behaviours that are worth stamping out.

October 2, 2025

Now available: The 2025 Enquiry Experience Tracker Global Report

Discover insights from this year's international student mystery shopping and the global and regional benchmarks.