Marketing and student recruitment
Optimise your student recruitment channel mix and performance
The most successful institutions don’t merely set out to attract students. They aim to attract the RIGHT students: students who are the best match, who are fully engaged and who are committed to completing their studies at their choice of institution.
Insightful, data-driven marketing and student recruitment strategy drives conversion, diversification and growth. It delivers higher-performing students. It’s far more cost-effective. It’s better for your brand. It’s better for your people.
At Edified, we’re data- and research-obsessed, so we’re well equipped to help you shape your marketing and recruitment activities so that you can take them to the next level – with results that are markedly, measurably better.
No stone is unturned: we carefully consider how you can most effectively work with partners, agents and influencers; the performance of recruitment channels and schools engagement activities; the veracity of market intelligence; and much more.
Judicious selection of marketing channels is critical, but strict, ongoing measurement and management of their effectiveness even more so – to save time and resources, which can be reinvested in other activities. We can help you optimise your messaging and marketing capability through evidence-based marketing and engagement plans.
We can help you:
- discover what students really want from your organisation
- fully articulate the differences and strengths of your institution
- build powerful engagement, and nurture a strong relationship with prospects
- ensure every piece of your marketing puzzle builds on your brand promise.
Our deep knowledge of student markets and segments informs all our recommendations. And we assess these insights via the director-level experience of our partners, all of whom have significant experience running the marketing and recruitment divisions of leading institutions.
Our expertise
We help you identify and prioritise the right markets and student segments so you can focus recruitment efforts where they will deliver the strongest results.
We help you develop growth and diversification strategies by identifying new recruitment markets, advising on key agent and partner relationships, and developing country-specific plans.
We help make sure you're getting the most out of your recruitment partnerships and channels, strengthening existing relationships and identifying opportunities to expand reach and performance.
We can help you understand your customers’ needs and opportunities through persona and journey mapping, so you can optimise their experience.
We evaluate your enquiry management practices, model, resourcing, content and technology, and help you improve pipeline conversion.
We can help you enhance your communications so that they become truly student-centric, with channel optimisation, copywriting and business process automation.
The final report and write-up was the most useful I’ve received in 12 years of working with multiple consultancies.
These guys are best in class right now. Clear comms, frequent updates, cultural sensitivity. They’re the bee’s knees in education consultancy.
The Edified team are just a delight to work with: flexible, knowledgeable and deliver great outputs.
Edified are professional, transparent, trustworthy and easy to work with. The Enquiry Experience Tracker has been excellent and I know that it’s provided value for Swedish universities.
The team knows their stuff. Their industry knowledge is second to none.
Edified know higher education in multiple markets. That makes a real difference to global businesses like ours.
An appraisal or team training session could be a great first step. Or you could join a benchmarking study to find out how your institution compares with others.
Enquiry Experience Tracker (EET)
A global syndicated research program that delivers an objective assessment of how well you respond to and manage prospective student enquiries, and how you compare to institutions worldwide.
Enquiry Experience Tracker for Schools
A global research program that helps international schools understand and improve how they respond to enquiries from prospective families and offer an objective, family-centred view of their performance that is clear, practical and easy to act on.
Sales and Communications Training
Training workshops specifically designed to help recruitment and conversion teams to gain insights, knowledge and skills required for immediate, measurable and positive outcomes for typical challenges and opportunities they’ll encounter.
Pitch and Presentation Skills
Training workshops specifically designed to help individuals and teams working with future students, parents, agent partners and other stakeholders to engage and connect with their audience, and deliver persuasive and inspiring pitches.
Our difference
Insights
Turning the AQF Pledge into practice .... without the panic
What are the next steps to ensure you honour your commitments for the AQF pledge?
9 Essentials for a successful student enquiries and sales function
Prospective student enquiries are a chance to engage with the students, improve conversion and build loyalty. Here are some tips on how to do this successfully.
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