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Marketing and student recruitment

Optimise your student recruitment channel mix and performance

The most successful institutions don’t merely set out to attract students. They aim to attract the RIGHT students. Students who are the best match, who are fully engaged and who are committed to completing their studies at their choice of institution.

Insightful, data-driven marketing and student recruitment strategy drives conversion, diversification and growth. It delivers higher-performing students. It’s far more cost-effective. It’s better for your brand. It’s better for your people.

At Edified, we’re data- and research-obsessed, so we’re well equipped to help you shape your marketing and recruitment activities so that you can take them to the next level – with results that are markedly, measurably better.

No stone is unturned: we carefully consider how you can most effectively work with partners, agents and influencers; the performance of recruitment channels and schools engagement activities; the veracity of market intelligence; and much more.

Judicious selection of marketing channels is critical, but strict, ongoing measurement and management of their effectiveness even more so, to save time and resources, which can be reinvested in other activities. We can help you optimise your messaging and marketing capability through evidence-based marketing and engagement plans.

We can help you:

  • discover what students really want from your organisation
  • fully articulate the differences and strengths of your institution
  • build powerful engagement, and nurture a strong relationship with prospects
  • ensure every piece of your marketing puzzle builds on your brand promise
We’re specialists who live and breathe education, and who are constantly helping shape the sector. We’ve spent years on the frontline of the recruitment circuit, sitting across from students and anxious parents. So you can feel confident that we understand.

Our deep knowledge of student markets and segments informs all our recommendations. And we assess these insights via the director-level experience of our partners, all of whom have significant experience running the marketing and recruitment divisions of leading institutions.

Our expertise

Market entry and development

We help you build strategies to effectively enter new recruitment markets and to develop them in ways that minimise risk and secure long-term growth.

Growth and diversity

We help you develop growth and diversification strategies by identifying new recruitment markets, advising on key agent and partner relationships, and developing country-specific plans.

Brand and reputation

We help you develop a strong, recognisable brand that tells a distinctive story and resonates with prospective students. We assist with positioning, brand language, visual identity and communication strategies.

Enquiries and sales

We evaluate your enquiry management practices, model, resourcing, content and technology, and help you improve pipeline conversion.

Partners and pathways

The right mix of strategic partners and pathway options can open up effective recruitment channels. We help make sure you’re getting the most out of current partnerships and you’re geared for success.

Agents and channels

We can help you understand what’s important to agents and partners, and how to strengthen relationships and better manage performance – for better results.

The final report and write-up was the most useful I’ve received in 12 years of working with multiple consultancies.
Marcus Williams
Director of Student Recruitment
These guys are best in class right now. Clear comms, frequent updates, cultural sensitivity. They’re the bee’s knees in education consultancy.
Brett Berquist
Amokapua | Assistant Vice-Chancellor Engagement
The Edified team are just a delight to work with: flexible, knowledgeable and deliver great outputs.
Vik Singh
Trade and Investment Commissioner, South Asia
Edified are professional, transparent, trustworthy and easy to work with. The Enquiry Experience Tracker has been excellent and I know that it’s provided value for Swedish universities.
Douglas Washburn
Head of Talent Attraction and Export Promotion Unit
The team knows their stuff, their industry knowledge is second to none.
Gary Davies
Deputy Vice Chancellor Student Recruitment & Business Development
Edified know higher education in multiple markets, that makes a real difference to global businesses like ours.
Jake Foster
Chief Commercial Officer
Want to design marketing and recruitment strategies to effectively and efficiently attract, recruit and retain the RIGHT students?
Not sure where to get started?
An appraisal or team training session could be a great first step. Or you could join a benchmarking study to find out how your institution compares with others.

Our difference

No matter how complex the challenge or how ambitious your vision, we help you unlock your organisation’s true potential.

Insights

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Get in touch

Discuss your marketing and student recruitment needs with us.
Sharyn Martin
Senior Partner