Enquiry Experience Tracker for Schools
Help families feel confident from
the very first reply
The first reply is often the moment when a family decides whether your school feels right, and whether it’s a place where their child will be supported and able to flourish. But understanding how well your school manages that first impression has never been easy. Until now.
The Enquiry Experience Tracker (EET) for schools, is a global research program designed to help international schools understand and improve how they respond to enquiries from prospective families. It offers an objective, family-centred view of your performance that is clear, practical and easy to act on.
This research is also suitable for schools that enrol international students but teach local curricula.
Our mystery shoppers are real parents. They make genuine enquiries through your key channels, such as email, enquiry forms, mobile messaging and live chat. They also ask the kinds of questions families really want answered.
Each interaction is carefully assessed by our experts and benchmarked against those of other schools and your regional peers.
Our evaluation model considers over 40 criteria across areas such as findability, responsiveness, clarity, tone, personalisation and persuasiveness. It helps you understand not just what was said, but how it came across to the family receiving it.
Your school receives a personalised report with detailed insights and an Enquiry Experience Score, providing a meaningful measure of how your responses are likely to be experienced by real families making a significant decision.
Whether you’re refining your admissions process or aiming to build greater trust with prospective families, the EET offers the evidence and guidance to help you strengthen that all-important first impression.
Watch the video to know more about the research and how it works.
Key benefits
Understand how you’re
meeting prospective families needs
See where you perform
against competitors
Fine-tune your
competitive advantages
Identify gaps in
your performance
Inform targeted
resourcing and investment
Gain confidence
through objective data
How it works
1
August-September
Registration deadline and school questionnaire
2
October-November
Mystery shopping fieldwork
3
December
Analysis and results preview
4
January
Report delivery and release of the global results
Mystery shopping with real families in mind
To understand how families experience your enquiry process, we engage real parents as mystery shoppers. They make genuine enquiries to your school through key channels such as email, enquiry forms, live chat and mobile messaging.
Each parent takes on a carefully crafted persona that reflects the types of families commonly enquiring to schools. These personas vary by region and reflect a range of needs, motivations and backgrounds.
They ask about the things families care most about: curriculum, school values, fees, admission processes, language support, relocation advice and more.
In 2025, each participating school will receive up to eight mystery shopping enquiries, based on four unique personas, each making contact through four different channels.
This approach offers a well-rounded, realistic view of how your team is engaging with prospective families across different scenarios.
Below are the personas that will be mystery shopped in 2025. If you are a Doris client, you will have the chance to receive a complimentary enquiry via your Doris profile page. You can learn more about Doris here.
Scoring and benchmarking
Our benchmarking reports help you understand your performance relative to local and global competitors’.
You’ll also be compared with our standard of excellence – a measure informed by our expertise in student communication and insights from UniQuest’s conversion and student satisfaction data.
Evaluation criteria include enquiry channels, responsiveness, communication quality, follow-up and impact.
What can you expect?
You’ll receive a detailed, fully documented and personalised report with benchmarking, analysis and recommendations for improvement.
The final report and write-up was the most useful I’ve received in 12 years of working with multiple consultancies.
These guys are best in class right now. Clear comms, frequent updates, cultural sensitivity. They’re the bee’s knees in education consultancy.
The Edified team are just a delight to work with: flexible, knowledgeable and deliver great outputs.
Join the Enquiry Experience Tracker for schools
The Enquiry Experience Tracker for schools is a must-have if you want to better understand how you are supporting families through the admissions journey.
It provides clear, evidence-based insights into how well your school responds to enquiries and how your performance compares against other international schools.
By taking part, your school will be included in the mystery shopping research and receive a personalised, benchmarked report with practical recommendations to help improve the enquiry experience.
Getting started is simple:
- Register your school
- Complete a short questionnaire
- Edified conducts the mystery shopping and analysis
- Your personalised report is delivered
Registrations for 2026 are now open.
Registration options
Select your region
Essentials
A$ 5,950
Includes:
- 8 mystery shopping enquiries
- Personalised school report
- Global benchmark
- Qualitative student feedback
Standard
A$ 8,950
Includes:
- 16 mystery shopping enquiries
- Personalised school report
- Global and regional benchmarks
- Qualitative student feedback
- Presentation of results
Premium
A$ 12,950
Includes:
- 24 mystery shopping enquiries
- Personalised school report
- Global and regional benchmarks
- Anonymised comparison with 3 competitor schools
- Qualitative student feedback
- Presentation of results
Early bird discount
Register before 31 July 2026 and get a 10% early bird discount.
Group discount
Special rates for groups of 10+ schools.
Please note: discounts can't be combined.
Essentials
£ 2,950
Includes:
- 8 mystery shopping enquiries
- Personalised school report
- Global benchmark
- Qualitative student feedback
Standard
£ 4,450
Includes:
- 16 mystery shopping enquiries
- Personalised school report
- Global and regional benchmarks
- Qualitative student feedback
- Presentation of results
Premium
£ 6,450
Includes:
- 24 mystery shopping enquiries
- Personalised school report
- Global and regional benchmarks
- Anonymised comparison with3 competitor schools
- Qualitative student feedback
- Presentation of results
Early bird discount
Register before 31 July 2026 and get a 10% early bird discount.
Group discount
Special rates for groups of 10+ schools.
Please note: discounts can't be combined.
Essentials
€ 3,390
Includes:
- 8 mystery shopping enquiries
- Personalised school report
- Global benchmark
- Qualitative student feedback
Standard
€ 5,100
Includes:
- 16 mystery shopping enquiries
- Personalised school report
- Global and regional benchmarks
- Qualitative student feedback
- Presentation of results
Premium
€ 7,390
Includes:
- 24 mystery shopping enquiries
- Personalised school report
- Global and regional benchmarks
- Anonymised comparison with 3 competitor schools
- Qualitative student feedback
- Presentation of results
Early bird discount
Register before 31 July 2026 and get a 10% early bird discount.
Group discount
Special rates for groups of 10+ schools.
Please note: discounts can't be combined.
Essentials
S$ 5,150
Includes:
- 8 mystery shopping enquiries
- Personalised school report
- Global benchmark
- Qualitative student feedback
Standard
S$ 7,750
Includes:
- 16 mystery shopping enquiries
- Personalised school report
- Global and regional benchmarks
- Qualitative student feedback
- Presentation of results
Premium
S$ 11,150
Includes:
- 24 mystery shopping enquiries
- Personalised school report
- Global and regional benchmarks
- Anonymised comparison with 3 competitor schools
- Qualitative student feedback
- Presentation of results
Early bird discount
Register before 31 July 2026 and get a 10% early bird discount.
Group discount
Special rates for groups of 10+ schools.
Please note: discounts can't be combined.
Essentials
RM$ 16,200
Includes:
- 8 mystery shopping enquiries
- Personalised school report
- Global benchmark
- Qualitative student feedback
Standard
RM$ 24,300
Includes:
- 16 mystery shopping enquiries
- Personalised school report
- Global and regional benchmarks
- Qualitative student feedback
- Presentation of results
Premium
S$ 35,100
Includes:
- 24 mystery shopping enquiries
- Personalised school report
- Global and regional benchmarks
- Anonymised comparison with 3 competitor schools
- Qualitative student feedback
- Presentation of results
Early bird discount
Register before 31 July 2026 and get a 10% early bird discount.
Group discount
Special rates for groups of 10+ schools.
Please note: discounts can't be combined.
Essentials
AED 24,700
Includes:
- 8 mystery shopping enquiries
- Personalised school report
- Global benchmark
- Qualitative student feedback
Standard
AED 37,100
Includes:
- 16 mystery shopping enquiries
- Personalised school report
- Global and regional benchmarks
- Qualitative student feedback
- Presentation of results
Premium
AED 53,700
Includes:
- 24 mystery shopping enquiries
- Personalised school report
- Global and regional benchmarks
- Anonymised comparison with 3 competitor schools
- Qualitative student feedback
- Presentation of results
Early bird discount
Register before 31 July 2026 and get a 10% early bird discount.
Group discount
Special rates for groups of 10+ schools.
Please note: discounts can't be combined.
Essentials
C$ 5,450
Includes:
- 8 mystery shopping enquiries
- Personalised school report
- Global benchmark
- Qualitative student feedback
Standard
C$ 8,200
Includes:
- 16 mystery shopping enquiries
- Personalised school report
- Global and regional benchmarks
- Qualitative student feedback
- Presentation of results
Premium
C$ 11,800
Includes:
- 24 mystery shopping enquiries
- Personalised school report
- Global and regional benchmarks
- Anonymised comparison with 3 competitor schools
- Qualitative student feedback
- Presentation of results
Early bird discount
Register before 31 July 2026 and get a 10% early bird discount.
Group discount
Special rates for groups of 10+ schools.
Please note: discounts can't be combined.
Essentials
US$ 3,990
Includes:
- 8 mystery shopping enquiries
- Personalised school report
- Global benchmark
- Qualitative student feedback
Standard
US$ 5,990
Includes:
- 16 mystery shopping enquiries
- Personalised school report
- Global and regional benchmarks
- Qualitative student feedback
- Presentation of results
Premium
US$ 8,690
Includes:
- 24 mystery shopping enquiries
- Personalised school report
- Global and regional benchmarks
- Anonymised comparison with 3 competitor schools
- Qualitative student feedback
- Presentation of results
Early bird discount
Register before 31 July 2026 and get a 10% early bird discount.
Group discount
Special rates for groups of 10+ schools.
Please note: discounts can't be combined.
Register for the 2026 Enquiry Experience Tracker for schools
Complete the form to sign up for the 2026 research.
To see the global results from the 2025 university research visit our results page.
For any questions, please get in touch at carly@edified.com.au.