You never get a second chance to make a good first impression.

The Enquiry Experience Tracker is a syndicated research program designed to help universities understand how well they respond to enquiries from prospective students.

Posing as prospective students, we place enquiries through your key channels and analyse the responses.

Our experts score and benchmark the experience against other universities worldwide so you can understand your performance.

Participating universities receive a personalised report including benchmarking, which enables you to:

  • Understand your performance compared with the broader sector
  • Identify how well you are meeting student needs and expectations
  • Pinpoint areas of strength and competitive advantage
  • Highlight opportunities to optimise the prospective student experience

Register now for the 2022 research round.

Mystery shopping

Field work for the next research round will be conducted in May 2022.

Mystery shoppers will represent six different prospective student personas. Undergraduate and postgraduate study enquiries will be made through key channels like phone, email and live chat. 

Below is an outline of the personas that were included in the 2021 UK research round.

Scoring and benchmarking

The enquiry experience will be analysed and assessed by Edified’s digital communication experts.
Evaluation criteria includes enquiry channel availability, responsiveness, communication quality and follow-up.

Informed by the latest student behaviour data and conversion insights from more than 1.2 million student journeys managed by UniQuest, our scoring model reflects today’s standard for effective student engagement.

Join the 2022 Enquiry Experience Tracker

The Enquiry Experience Tracker is a must-have for any data-driven student recruitment team.

Quantify how well your university delivers against key student engagement standards, and how your performance compares to your competitors.

You’ll be part of the mystery shopping and receive a personalised benchmarked report to support your student recruitment strategies.

Special pricing is available for groups (minimum of five institutions).

£ 2,450 (early bird save £250)
€ 3,250 (early bird save €400)
AU $4,950 (early bird save $500)
CA $4,950 (early bird save ($500)
US $4,000 (early bird save $400)

The early bird discount will automatically be applied to registrations received by 31 December 2021.

Prices quoted are exclusive of GST.

Please get in touch with us at to discuss your needs.


31 December 2021
Early bird deadline

31 March 2022
Registration deadline

May 2022
Mystery shopping field work

October 2022
Reports distributed

What can you expect?

See an example university report from 2021


Join the 2022 Enquiry Experience Tracker

Register your university to participate in the 2022 research round. 

After registering your details, we will contact you to arrange payment and advise next steps.

The early bird rate will automatically be applied to registrations received by 31 December 2021.

For any questions, please get in touch at