The Enquiry Experience Tracker is a syndicated research program designed to help universities understand how well they respond to enquiries from prospective students.
Posing as prospective students, we place enquiries through your key channels and analyse the responses.
Our experts score and benchmark the experience against other universities worldwide so you can understand your performance.
Participating universities receive a personalised report including benchmarking, which enables you to:
Register now for the 2022 research round.
Field work for the next research round will be conducted in May 2022.
Mystery shoppers will represent six different prospective student personas. Undergraduate and postgraduate study enquiries will be made through key channels like phone, email and live chat.
Below is an outline of the personas that were included in the 2021 UK research round.
The enquiry experience will be analysed and assessed by Edified’s digital communication experts.
Evaluation criteria includes enquiry channel availability, responsiveness, communication quality and follow-up.
Informed by the latest student behaviour data and conversion insights from more than 1.2 million student journeys managed by UniQuest, our scoring model reflects today’s standard for effective student engagement.
The Enquiry Experience Tracker is a must-have for any data-driven student recruitment team.
Quantify how well your university delivers against key student engagement standards, and how your performance compares to your competitors.
You’ll be part of the mystery shopping and receive a personalised benchmarked report to support your student recruitment strategies.
Special pricing is available for groups (minimum of five institutions).
£ 2,450 (early bird save £250)
€ 3,250 (early bird save €400)
AU $4,950 (early bird save $500)
CA $4,950 (early bird save ($500)
US $4,000 (early bird save $400)
The early bird discount will automatically be applied to registrations received by 31 December 2021.
Prices quoted are exclusive of GST.
Please get in touch with us at email@example.com to discuss your needs.
31 December 2021
Early bird deadline
31 March 2022
Mystery shopping field work
See an example university report from 2021