Have you ever wondered how well your organisation’s international student recruitment operations are resourced compared to others, or whether your cost per acquisition is higher or lower than others by source region?
Edified’s Benchmarking International Recruitment Operations (BIRO) is a syndicated research programme designed to help higher education institutions in the UK to understand the resourcing and cost effectiveness of their international recruitment operations relative to other universities in the UK.
We gather a range of data - application and enrolment numbers, staff, budgets, etc. - and build a profile of your institution.
Our experts then benchmark the data against the sector aggregate so you can understand your performance and resourcing.
Participating institutions receive a personalised report including insights into:
This strategic information can be used to make the case for additional investment in your operations, identify areas for improvement, and build on areas of success. This is the only data set of its kind in the UK.
Data gathering for the 2024 BIRO will be conducted in February allowing providers to evaluate their recruitment outcomes for both September and January intakes.
You will be asked to input your institution’s information into a safe and secure data gathering tool, co-designed to get good comparative data across operating models and institution types.
Organisational models and IT systems information
Recruitment and admissions funnel data
Markets and channels performance
Resources and budgets
We estimate that it will take participants less than two hours to complete depending on the easy availability of the required information. Edified staff will be available to assist with any queries.
Edified will verify and clean the data, then aggregate it to understand key benchmarks, answering questions like:
The benchmarks are presented for the whole international operation and by recruitment regions so you can see, for example, whether your institution’s cost per acquisition from India is higher or lower than the sector’s and how your budget spend compares such as the relative spend on marketing compared to scholarships.
You will be able to purchase a Standard BIRO with benchmarking against the sector, or a Premium BIRO which includes the sector benchmark and a bespoke competitor benchmark against 8-10 participating institutions of your choice.
You will receive a personalised report which contains tables, graphs, infographics, and insights designed to give you a clear picture of how your operational resourcing compares to other institutions and relative performance by regions. Below are some examples:
The BIRO is a must-have for any data-driven student recruitment team.
Participation is simple and easy
The Standard BIRO
Personalised report with sector benchmarking
The Premium BIRO
Personalised report with sector benchmark + Bespoke competitor benchmarking*
*We can benchmark against your institutional grouping, your chosen competitor set or by country. Email email@example.com if you would like something different.
The data you provide us will remain confidential and will only be used in the context of the BIRO. Your data will only be reported back to you and will otherwise be anonymised and aggregated. Edified will not share raw data with any third parties and only Edified contracted staff will have access, solely for the purposes of producing BIRO reports. Edified is committed to meeting and upholding the principles of the GDPR.