PriceOracle
Make evidence-based tuition fee decisions for international student markets
Setting tuition fees that align with what the market is willing to pay is one of the most important drivers of revenue. Yet for many institutions, setting tuition pricing and scholarship values is still largely a matter of guesswork.
Some institutions benchmark against competitors. Others focus on costs. Many apply blanket increases each year without real market insight.
Edified’s PriceOracle helps you move from educated guesswork to a stronger evidence base, so you can make decisions with confidence.
It gives a clear view of what prospective international students value – and how tuition fees and scholarship values influence demand.
Using proven choice modelling methods, we simulate the real trade-offs students make when choosing where to study, and translate those insights into practical pricing and scholarship recommendations.
What this can deliver for you
Tuition fees aligned with market demand
More effective scholarship investment
Clearer evidence for
pricing decisions
Demand and revenue forecasts by market
and field
Better visibility of price sensitivity across market segments
Stronger understanding
of what students
value most
Scenario testing
before decisions are implemented
Greater confidence in
fee-setting and scholarship strategy
How do we do it?
PriceOracle uses choice modelling to simulate real-world decision-making.
We survey prospective international students and parents across key source markets to find out how they make trade-offs between tuition fees, scholarships, rankings, location and other attributes that matter most to them.
This approach allows us to quantify the drivers of demand and to forecast how changes in fees, scholarships and institutional attributes will influence student choice.
Our carefully selected samples represent students who are:
- actively considering overseas study
- financially able to study overseas
- aligned with your university’s target profile.
The studies cover both undergraduate and postgraduate markets across five main fields of study.
The problems we help to solve
What tuition fees should we set?
Understand how price changes affect demand and revenue across markets, fields of study and study levels
Reduce the risk of pricing too high or too low
How should we use scholarships?
Move from broad discounts to more targeted scholarship strategies
Avoid over investing in discounts that do not materially shift demand
What features and attributes should we focus on?
Estimate what students are willing to pay for key attributes
Identify where institutional investment can strengthen appeal and revenue
How should we differentiate pricing across markets, study levels and subjects?
Understand how willingness to pay differs by country, study level and field
Identify where premium pricing is viable and where competitiveness is critical
What happens if we change
our offer?
Forecast likely effects on demand, revenue and market share before decisions are finalised
Compare alternative pricing and scholarship scenarios with confidence
Key steps in the process
1
Choice experiments generate the data needed to estimate demand, revenue impact, willingness to pay and price sensitivity across markets, fields of study and study levels.
2
Specialised econometric models are fitted to quantify the trade-offs students make between tuition price, scholarships and institutional attributes.
3
We translate these results into a detailed market report, including demand and revenue forecasts, willingness-to-pay estimates, price elasticities, scholarship impact analysis and scenario simulations.
4
These outputs are then built into the Pricing Wizard, an interactive scenario tool that allows institutions to test changes to fees, scholarships and attributes, and instantly forecast impact on demand, revenue and market share.
Comprehensive market report
For each target market and study level, we deliver a detailed report. These insights reveal how different combinations of features and fees affect demand and revenue,empowering you to plan strategically.
The Pricing Wizard
Our Pricing Wizard interactive decision-support tool turns complex modelling outputs into intuitive scenario testing. Institutions can adjust attributes to match their current or desired future profile and instantly forecast how changes will affect demand, revenue and market share.
Example questions the Pricing Wizard can answer:
– What happens to demand if we move from general discounts to merit-based scholarships?
– What’s the revenue-optimising price for engineering programs?
– How much more could we charge if we introduce an internship program?
Ready to explore PriceOracle?
If you’re planning your next pricing cycle and want stronger evidence to support tuition fee and scholarship decisions, we’d love to help.
Download the PriceOracle flyer
Or get in touch with:
Sharyn Martin
Senior Partner
+61 402 993 466
sharyn@edified.com.au