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Mark Pettitt

Founder and CEO

Australia
+61 438 900 244
Mark’s 25+ year career in education has been distinguished by relentless quest for the new. He seeks innovation whenever a new approach, technology, or partnership can deliver significantly better results for the team or client he’s working with.

It’s how he’s built a remarkable record in helping solve sometimes intractable challenges for clients and energising complex organisations to function at their best.

Mark has founded successful companies that have delivered exciting breakthroughs in service delivery for the education sector. He’s brought his positivity and boundless energy to pioneering projects in student acquisition and retention, admissions and agent management, and large system implementation. In each case, he’s applied new thinking to old methods, to simplify, streamline and optimise student acquisition, student retention and student success, and always with a firm grasp on the realities of resourcing, underpinned by his unrivalled grasp of EdTech.

He’s determined in helping clients achieve quick wins that evolve into sustainable growth, reducing risk for clients by unearthing the potential for greater rewards through testing and scalability.

Talk to me about

Major projects

  • Co-created a new, market led pricing service to help universities maximise their revenue
  • Created the results driven framework for Edified’s consultancy and delivery work
  • Founded and sold StudyMe – a flipped recruitment portal
  • Advised numerous ed-tech start ups on growth and exit strategies
  • Assisted a university to specify requirements and source the best fit admissions system

Before Edified

Mark worked in international offices in Australian universities and TAFEs – notably as Director of International Marketing and Admissions at RMIT University. He was also Company Director for over 10 years at OCA Group and its subsidiaries: BPO Intelligence, Object Next Software and Oceanic Consultants – companies dedicated to improving the performance of education providers around the world through innovative IT-enabled services. More recently, he founded and sold StudyMe – a flipped recruitment platform.

After hours

Mark has worked in Russia, Spain and Turkey; skied Europe’s most spectacular runs; and adventured on a shoestring to remote corners of South America. But his favourite place is home, with family and his dog, Disco, having pizza and popcorn on a Friday movie night. His appreciation of the arts also stretches to spending weekends at his kids’ music recitals, as well as watching their sporting triumphs. However, for a man who’s always looking eagerly to the future, you’d be hard-pressed to get him to look up when he has a history book in his hands.

Disco - wonder dog supports Mark every day both at the office and after hours