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Digital, communications and CX

Enhance the conversion of prospects by building a seamless student journey

There’s no question that a positive, consistent and rewarding experience at the enquiry stage attracts and converts more student prospects. Yet, so often, student prospects receive multiple conflicting messages from different parts of an institution, diminishing their experience. Disjointed systems, different teams doing different things in isolation, or a lack of common understanding or strategy create a situation that’s frustrating for students.

At Edified, we understand how systems often evolve in isolation, and we understand that meaningful change isn’t easy, but we can help you with achievable strategies to recalibrate the student experience so that it becomes efficient and seamless.

We can help you optimise all the touchpoints students interact with during their journey.

We can help you understand the pain points and opportunities for better meeting their needs. We can help you design a seamless student journey and deliver effective communications that connect with your key audiences, so you can convert more students.

How? With distinctive messaging and content that tells your institution’s unique story well. By giving you a new perspective on the journey, through the students’ eyes, so you can identify the gaps and correct the problems. By harnessing the voice of the student to help cut through internal politics, uniting teams and fostering the internal collaboration needed to make a real difference.

We have experience and deep knowledge of the education sector and understand the gaps and challenges needed to make meaning change. We also know what good looks like and how to achieve it.

We bring together the human, technical and business elements to help you build strong digital and communication strategies and deliver a seamless experience. We not only deliver recommendations to improve but can also assist with practical assets and content you can use.

Our expertise

Student journeys

We can help you understand your customers’ needs and opportunities so you can optimise their experience, through persona and journey mapping.

Messaging and content

We develop messaging strategies and compelling content to attract more students.

Marketing automation and CRM

We optimise the rules, data flows, campaign tracks and content to convert more of your leads.

Web and social media

Through user research, testing and improved content, we can enhance the user experience delivered through your core digital channels.

Campaigns

We design effective marketing strategies for entering new markets, promoting new initiatives for attracting more prospects.

Parent and student engagement

We can deliver targeted communications that catch the hearts and minds of students, and earn their parents’ trust.

The final report and write-up was the most useful I’ve received in 12 years of working with multiple consultancies.
Marcus Williams
Director of Student Recruitment
These guys are best in class right now. Clear comms, frequent updates, cultural sensitivity. They’re the bee’s knees in education consultancy.
Brett Berquist
Amokapua | Assistant Vice-Chancellor Engagement
The Edified team are just a delight to work with: flexible, knowledgeable and deliver great outputs.
Vik Singh
Trade and Investment Commissioner, South Asia
Highly professional in their approach Edified brought the exact expertise we needed in building the SACE International brand.
Matthew Taverner
Director
The Edified team was professional and really understood what we were trying to achieve. The report was excellent and I think could model further reports in the future.
Sharon Calvert
Director, International
The Edified team are just a delight to work with: flexible, knowledgeable and deliver great outputs.
Vik Singh
Trade and Investment Commissioner, South Asia
Need help to design a seamless student journey and deliver effective communications that can convert more students?

Our difference

No matter how complex the challenge or how ambitious your vision, we help you unlock your organisation’s true potential.

Insights

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Get in touch

Discuss your digital, communications and CX needs with us.
Elissa Newall
Partner