Communications Audit

Having the right communications at the right time so your prospective students feel supported, engaged and connected throughout their journey is critical for success in converting them.

Poor communications, on the other hand, can cost you enrolments. So how do your communications stack up?

Are you still boasting about your ‘world-class facilities’? Does your offer letter sound like a lawyer wrote it? Is your website missing a clear sales journey?

Edified's Communications Audit can help you learn exactly how well you’re performing, with a comprehensive and in-depth review of your communications. It’s like a critical health check, which assesses your emails, website, social media, phone calls, system notifications and all the other component parts of your prospective student communications.

‍

We give you a scorecard that tells you, at a glance, where things are working and where there’s room for improvement. We’ll also provide you with a detailed set of actions for improving every touchpoint. We can even redo or rewrite your emails if you don’t have time.

We can assess each asset against your objectives, your markets and your brand guidelines. And we can also assess them against your peers and competitors’.

Communications that are clear, compelling, timely, differentiated and consistent inspire students to convert. Knowing where you stand is the vital first step in a well-thought-out plan of attack.

‍