Carly’s the ultimate people person: an empathetic listener, a skilled communicator and an engaging collaborator. She’s at her best in a room full of people, facilitating conversations which spark new thinking and empower others to grow. Her energy is contagious and her focus is always on helping teams perform at their best.
Under Carly's tutelage, Edified’s group training sessions become significantly more revealing, energised and effective.
Her unique perspectives on what drives success in education helps her support education providers to strengthen enquiry management, lift sales and communication capability, and deliver lasting impact through initiatives such as the Enquiry Experience Tracker (EET) for Schools and sector-wide research projects.
Talk to me about
- Marketing and recruitment
- Enquiry Experience Tracker for Schools
- Student communications
- Sales training
- Bespoke workshop facilitation
Major projects
- Co-created Edified’s online Ethical Sales Training for Agents program in partnership with ICEF.
- Created and facilitated workshops to build storytelling capabilities within student recruitment and marketing teams.
- Led a sector wide research initiative exploring international student recruitment practices across higher education.
- Mapped the prospective international student experience to guide content and UX decisions for a university website.
- Designed and launched the Enquiry Experience Tracker for Schools – a first-of-its-kind benchmarking project to evaluate and improve enquiry management across international schools.
Before Edified
Carly’s career began at Hobsons, where she worked across marketing, recruitment and conversion campaigns, seeing first-hand the hopes, hurdles and decision points that shape a student’s path. That experience lit a spark: a drive to help education providers connect more meaningfully with future students. From there, the Association of MBAs drew her to London. Carly took on the role of Corporate Relations Manager and got to work launching AMBA’s first worldwide employment portal for MBA-accredited graduates - linking talent, employers and alumni networks across continents and creating a sharper global profile for the organisation. Then, as Head of People and Operations at a leading HR consultancy, Carly led culture, recruitment and professional development. She thrived on bringing out the best in teams, and helping individuals grow and prosper.
After hours
From 8-6, Carly's a powerhouse. After hours, she likes to turn the dial anti-clockwise and slow right down. She loves to luxuriate in the pleasures of family, preferably with food and a long table – even better if it's outside – and if a fine wine's involved, she'll likely reach nirvana. Jet-skiing and abseiling aren't really Carly's thing: you're more likely to find her elbow-deep in clay at her pottery wheel. It's a slow, tactile, enveloping hobby that rarely goes to plan, and that's why she likes it.