Edified Sales Training
Sales, Communications and Presentation skills training for recruitment and conversion teams
Selling education is not the same as selling other products and services. To the lucky few, it’s a skill that comes naturally. For everyone else, it can be learned.
Edified’s sales training programs are specifically designed for recruitment and conversion teams. They help teams to gain the insight, knowledge and practical skills required for immediate, measurable and positive outcomes for a range of typical challenges and opportunities that they will encounter.
The workshops are founded on relationship-focused sales principles and innovative communication skills training. We use practical and highly relevant examples and scenarios for effective learning.
All workshops are designed around current industry practices and needs, and delivered by experienced sector professionals who understand the specific challenges facing institutions in their markets.
By making sure that employees are constantly progressing, an institution automatically gains more value and continues to move forward with a strong position in the market.
Why do we need sales-led training for our teams?
The education sector is currently in a period of rapid recovery and growth, and in order to attract and retain the RIGHT students in an increasingly competitive environment, there is an urgent need to upskill teams so they become more confident, sales-focused and ready to meet the new challenges and opportunities facing them.
How it works
Pain points and goals identified
The facilitator takes a brief from you to ensure critical pain points specific to your organisation and goals are included.
Areas of improvement identified
Attendees complete a short questionnaire prior to the workshop to help identify any skills gaps or areas of concern.
Training and practical takeaways
After the training session, a brief and insightful post-workshop report is shared with the managers, which includes practical takeaways gathered from the session.
Workshop options
Workshop 1:
Enter the strategic recruiter
Mode:
Face-to-face or online
Duration:
9.30am to 2pm
No. of participants:
Up to 20 per session
Audience:
Recruitment/road warrior teams
Description:
We focus on relationship-focused sales principles and innovative communication skills training, which support your team to be better prepared and more confident to deliver outstanding results and experiences for students and their agent partner networks.
Through our training, your team will develop their ability to effectively assess ‘best fit’ and remain focused on enabling the most qualified students to apply and enrol successfully to your institution.
What we'll cover:
- What is success?
- Being student-centric
- Understanding your audience
- Impactful communications – the power of you!
- Recruitment sales– a human approach
- Personalising, qualifying and handling difficult conversations
- Maximising your agent partner networks
- Progressing students successfully
Workshop 2:
Impactful communications for enquiry and conversion teams
Mode:
Face-to-face or online
Duration:
9.30am to 2pm
No. of participants:
Up to 20 per session
Audience:
Enquiry and conversion teams
Description:
We focus on relationship-based ‘sales’ principles which support the development of competitive advantage and can greatly improve conversion rates.
Through our training, your team will gain greater awareness of audience needs and develop their ability to assess ‘best fit’, communicate a strong value proposition and increase propensity for qualified students to apply.
What we'll cover:
- What is success?
- Being student-centric
- Impactful communications – the power of you!
- Conversions – best practice
- Cultural competence
- Positioning value and meaningful messages
- Personalising, qualifying and handling difficult conversations
- The win/win close
Workshop 3:
Pitch and presentation
Mode:
Face-to-face
Duration:
Full day
No. of participants:
Up to 10 per session
Audience:
Recruitment teams or other university staff
Description:
We focus on getting your teams to think creatively about developing and delivering their message and ‘story’ in a compelling and action-oriented format. We ask your team to create and deliver short presentations during the session, with group feedback and self-reflection. This gives them a valuable opportunity to practice and experiment with their new skills in a safe and supportive environment.
Through our training, your team will learn how to better understand and connect with their audiences, and stand out from the crowd by making a personal impact with them.
What we'll cover:
- Create and deliver credible, memorable and inspiring pitches
- Improve confidence and presence
- Understand benefits vs features and the ‘so what’ of value delivery
- How to deliver your ‘story’, weaving the evidence, and tailoring for your market and audience
- Improve deck build and message creation
- How to read the room and handle objections and difficult questions
- The art of persuasion and the impact of voice, image and body movement
- Closing your pitch and driving your audience to take the actions you desire
What can you expect?
Engaging and innovative workshops delivered by our own trainers with many years’ experience in the education sector, and in sales and communications
More impactful and outcome-oriented communications and interactions between teams and their stakeholder networks
Training that is highly relevant and sector-specific, and can be adapted to suit particular goals and objectives
The use of real-life examples, practical scenarios and role-play to develop the skills required to tackle the everyday challenges faced by recruitment and conversion/contact centre teams
Why you need this training
Focus
Participants develop their own impactful communications, and learn how to remain focused on sales-led conversations.
Confidence
Teams are empowered to tackle new situations, challenges and change more confidently.
Improved experience
Student and stakeholder experience and satisfaction improve.
Competitive advantage
Well-trained teams support competitive advantage and brand consistency, and ultimately help you outperform your competitors.
Growth and enrichment
Staff experience job enrichment through growing their knowledge and reaping the benefits of specific skills.
Empowerment
Staff morale, confidence and job satisfaction increases.
Reduced weaklinks
Training keeps teams focused on key objectives and improves links between the different departments.
Pricing per workshop
Australia
Workshop 1
AU$ 7,450 + gst
Workshop 2
AU$ 7,450 + gst
Workshop 3
$ 8,950 + gst
Add ons:
Sales Personality Profiling
AU$ 895 + gst
Conversation
Guide
AU$ 3,950 + gst
New Zealand
Workshop 1
AU$ 7,450
Workshop 2
AU$ 7,450
Workshop 3
AU$ 8,950
Add ons:
Sales Personality Profiling
AU$ 895
Conversation Guide
AU$ 3,950
UK
Workshop 1
£ 3,950
Workshop 2
£ 3,950
Workshop 3
£ 4,750
Add ons:
Sales Personality Profiling
£ 475
Conversation Guide
£ 1,950
Europe/Ireland
Workshop 1
€ 4,750
Workshop 2
€ 4,750
Workshop 3
€ 5,450
Add ons:
Sales Personality Profiling
€ 545
Conversation Guide
€ 2,450
Canada
Workshop 1
CA$ 7,450
Workshop 2
CA$ 7,450
Workshop 3
CA$ 8,950
Add ons:
Sales Personality
Profiling
CA$ 895
Conversation Guide
CA$ 3,950
USA
Workshop 1
US$ 5,550
Workshop 2
US$ 5,550
Workshop 3
US$ 5,950
Add ons:
Sales Personality
Profiling
US$ 595
Conversation Guide
US$ 2,750
A discount of 10% is applicable on day 2+ if more than one workshops are delivered on consecutive days.
A Sales Personality Profiling quiz can be added to workshop 1 and 2. This includes an individual participant report and workshop activity, extending the training by an hour. A comprehensive step-by-step Conversation Guide can be created for your teams based on your specific goals. Prices as above.
**
Prices include a pre-workshop briefing and a post-workshop report including key takeaways and results from the attendee survey identifying skills gaps and areas of concern for the team.
All sessions are offered face-to-face, and this is our recommended format. Get in touch with us for an online option.
Prices are for a maximum of 20 people for workshop 1 and 2, and 10 for Pitch and Presentation.
Edified is an Australian company. There is no need to add VAT or other taxes if your organisation is not Australian.
Register for a workshop
For any questions, please get in touch at contact@edified.com.au
