Edified Sales Training
Sales and communications training for recruitment and conversion teams
Selling education is not the same as selling other products and services. To the lucky few, it’s a skill that comes naturally. For everyone else, it can be learned.
Edified’s sales training programs are specifically designed for recruitment and conversion teams. They help teams to gain the insight, knowledge and practical skills required for immediate, measurable and positive outcomes for a range of typical challenges and opportunities that they will encounter.
The workshops are founded on relationship-focused sales principles and innovative communication skills training. We use practical and highly relevant examples and scenarios for effective learning.
All workshops are designed around current industry practices and needs, and delivered by experienced sector professionals who understand the specific challenges facing institutions in their markets.
By making sure that employees are constantly progressing, an institution automatically gains more value and continues to move forward with a strong position in the market.
Why do we need sales-led training for our teams?
The education sector is currently in a period of rapid recovery and growth, and in order to attract and retain the RIGHT students in an increasingly competitive environment, there is an urgent need to upskill teams so they become more confident, sales-focused and ready to meet the new challenges and opportunities facing them.
How it works
Pain points and goals identified
The facilitator takes a brief from you to ensure critical pain points specific to your organisation and goals are included.
Areas of improvement identified
Attendees complete a short questionnaire prior to the workshop to help identify any skills gaps or areas of concern.
Training and practical takeaways
After the training session, a brief and insightful post-workshop report is shared with the managers, which includes practical takeaways gathered from the session.
Workshop options
Workshop 1:
Enter the strategic recruiter
A sales-focused approach to recruitment
Duration:
Half day, face-to-face
What we'll cover:
- What is success?
- How to be more student-centric
- Understanding your markets
- Impactful communications – the power of you
- Recruitment sales – a human approach
- Personalising, qualifying and handling difficult conversations
- How to maximise agent and partner networks
- Forecasting, leveraging and planning
Description:
With a sector-wide boom in applications and ever-increasing competition, there is an urgent need to upskill international recruitment teams. Using relationship-focused sales principles and innovative communication skills training, teams who attend will be better prepared and more confident to deliver outstanding results and experiences for students and their agent partner networks.
The workshop will provide clarity around the expectations of individuals against a backdrop of authentic and action-oriented engagements. The team will also develop their ability to effectively assess ‘best fit’ and remain focused on enabling the most qualified students to apply and enrol successfully to your institution.
The skills learned in this workshop can be applied not only to written communications, presentations and meetings, but also to great effect in everyday life and across different job roles.
Audience:
Recruitment/road warrior teams
Sales and communications training is relevant for all seniority and experience levels. Recruiters would normally have some international experience and be currently working in ‘road warrior’ or regional/market management roles.
Workshop 2:
Impactful communications
A sales-focused approach for conversion and contact centre teams
Duration:
Half day, face-to-face
What we'll cover:
- What is success?
- How to be more student-centric
- Impactful communications – the power of you
- Conversions – a human approach
- Cultural competence
- Positioning value and meaningful messages
- Personalising, qualifying and handling difficult conversations
- The win/win close
Description:
With a trend towards in-house contact centres often servicing both domestic and international prospective students, there is a growing need for the development of specific frameworks and communication skills training that enable teams to deliver a results-oriented and outstanding student and customer experience. We focus on relationship-based ‘sales’ principles which support the development of competitive advantage and can greatly improve conversion rates.
The workshop will provide clarity around the expectations of the team and empower them to develop a positive sales-focused mindset through authentic and action-oriented interactions. They will gain a greater awareness of audience needs, and develop their ability to assess ‘best fit’, enabling qualified students to apply and enrol successfully to your institution.
The skills learned in this workshop can be applied not only to emails, written communications, presentations and meetings, but also to great effect in everyday life and across job roles.
Audience:
Contact centre and conversions teams
Teams may be newly onboarded, with varying experiences and backgrounds, or they may be domestic teams who have not worked with international prospects before. Many of the individuals we train are current student ambassadors.
What can you expect?
Engaging and innovative workshops delivered by our own trainers with many years’ experience in the education sector, and in sales and communications
More impactful and outcome-oriented communications and interactions between teams and their stakeholder networks
Training that is highly relevant and sector-specific, and can be adapted to suit particular goals and objectives
The use of real-life examples, practical scenarios and role-play to develop the skills required to tackle the everyday challenges faced by recruitment and conversion/contact centre teams
Why you need this training
Focus
Participants develop their own impactful communications, and learn how to remain focused on sales-led conversations.
Confidence
Teams are empowered to tackle new situations, challenges and change more confidently.
Improved experience
Student and stakeholder experience and satisfaction improve.
Competitive advantage
Well-trained teams support competitive advantage and brand consistency, and ultimately help you outperform your competitors.
Growth and enrichment
Staff experience job enrichment through growing their knowledge and reaping the benefits of specific skills.
Empowerment
Staff morale, confidence and job satisfaction increases.
Reduced weaklinks
Training keeps teams focused on key objectives and improves links between the different departments.
Pricing per workshop
Australia
AU$ 6,950 + gst
New Zealand
AU$ 6,950
UK
£ 3,750
Europe/Ireland
€ 4,250
Canada
CA$ 6,950
USA
US$ 5,250
A specific Sales Personality Profiling quiz, analysis and individual participant report can be added to any training session for an additional 10% of the price.
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Prices include a pre-workshop briefing, and a post-workshop report including key takeaways and results from the attendee survey identifying skills gaps and areas of concern for the team.
Workshops can be booked throughout the year. Two workshops can be delivered on consecutive days for more than one team. All sessions are offered face-to-face, and this is our recommended format; however, we can offer them virtually in a 2 x 2 hour format over two separate days. Prices are for a maximum of 20 people.
Edified is an Australian company. There is no need to add VAT or other taxes if your organisation is not Australian.
Register for a workshop
For any questions, please get in touch at contact@edified.com.au
