How well do UK universities respond to enquiries from prospective students?
Are universities meeting student needs and expectations?
Which regions or types of universities deliver the most competitive experience?
Together with UniQuest, we mystery shopped roughly 40% of UK universities with six student personas representing undergraduate and postgraduate students from the UK and key international markets.
The report includes enquiry management benchmarks for responsiveness, enquiry channels, communication quality and follow-up practices.
Here's a peek at some of the findings:
Download the report to see the full results along with country and group benchmarking. You'll also find plenty of tips for delivering an exceptional student enquiry experience.
If you'd like to learn more about the Enquiry Experience Tracker or get help with optimising the prospective student experience at your university, please reach out at firstname.lastname@example.org.
Watch the presentation of results from the 2021 Enquiry Experience Tracker.
See how well UK universities responded to prospective student enquiries in 2021.