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Our purpose and values

Message from the founder

Mark Pettitt, Founder and CEO
Education truly is life-changing and life-affirming. It enriches the student, the educator, the people they live and work with, and society as a whole. Few industries have greater potential to initiate positive, lasting change for millions of people. At Edified, we’re proud to play some small part in this.

We actively seek to help participants in the education sector pursue more effective, more inclusive, less constrained ways of working,
which benefit those around the world who seek a better life.

It’s a serious business, demanding ongoing investment and a focused, uncompromisingly businesslike approach if the potential of global education is to be fully realised. However, it’s the personal satisfaction we gain from helping students and educators come together in the most meaningful of ways that really fuels our passion.

Our aspiration

To be the education sector’s favourite consulting firm

Our values

Integrity

We always tell the truth, no matter what.

Respect

We practise respect for all people and all points of view, no matter how different from our own.

Excellence

We believe in the ongoing pursuit of excellence. We strive to get better each year and to learn from every project. We constantly help each other to improve the quality of our work, as we help our clients to improve the quality of their work.

Inclusion

We welcome people of all genders, ethnicities, sexual orientations, abilities, religions and nationalities (including First Nations) as team members and clients. We will not work with people or organisations who are not inclusive.

Happiness

We make happiness a crucial part of working at Edified. We strive to stay happy, keep each other happy and make our clients and their students happy.

Do you know students or recent graduates with a compelling idea to improve education for their community?

Edified’s Energiser Grants (EEGs) could help them kickstart the project.

EEGs provide financial support to worthy projects initiated by students and alumni around the world. We help ideas become reality, with the aim of creating positive change for the members of the initiators’ communities.

There are two grants available, each worth A$5,000. The grants are also open to previous participants and winners. Applications for the 2025 Energiser Grants are open till 2 October 2025.