Selling education is not the same as selling other products and services. To the lucky few, it’s a skill that comes naturally. For everyone else, it can be learned.
Edified’s sales training programs are specifically designed for recruitment and conversion teams. They help teams to gain the insight, knowledge and practical skills required for immediate, measurable and positive outcomes for a range of typical challenges and opportunities that they will encounter.
The workshops are founded on relationship-focused sales principles and innovative communication skills training. We use practical and highly relevant examples and scenarios for effective learning.
All workshops are designed around current industry practices and needs, and delivered by experienced sector professionals who understand the specific challenges facing institutions in their markets.
By making sure that employees are constantly progressing, an institution automatically gains more value and continues to move forward with a strong position in the market.
The education sector is currently in a period of rapid recovery and growth, and in order to attract and retain the RIGHT students in an increasingly competitive environment, there is an urgent need to upskill teams so they become more confident, sales-focused and ready to meet the new challenges and opportunities facing them.
The facilitator takes a brief from you to ensure critical pain points specific to your organisation and goals are included.
Attendees complete a short questionnaire prior to the workshop to help identify any skills gaps or areas of concern.
After the training session, a brief and insightful post-workshop report is shared with the managers, which includes practical takeaways gathered from the session.
Face-to-face or online
9.30am to 2pm
Up to 20 per session
Recruitment/road warrior teams
We focus on relationship-focused sales principles and innovative communication skills training, which support your team to be better prepared and more confident to deliver outstanding results and experiences for students and their agent partner networks.
Through our training, your team will develop their ability to effectively assess ‘best fit’ and remain focused on enabling the most qualified students to apply and enrol successfully to your institution.
Face-to-face or online
9.30am to 2pm
No. of participants:
Up to 20 per session
Enquiry and conversion teams
We focus on relationship-based ‘sales’ principles which support the development of competitive advantage and can greatly improve conversion rates.
Through our training, your team will gain greater awareness of audience needs and develop their ability to assess ‘best fit’, communicate a strong value proposition and increase propensity for qualified students to apply.
Face-to-face
Full day
Up to 10 per session
Recruitment teams or other university staff
We focus on getting your teams to think creatively about developing and delivering their message and ‘story’ in a compelling and action-oriented format. We ask your team to create and deliver short presentations during the session, with group feedback and self-reflection. This gives them a valuable opportunity to practice and experiment with their new skills in a safe and supportive environment.
Through our training, your team will learn how to better understand and connect with their audiences, and stand out from the crowd by making a personal impact with them.
Engaging and innovative workshops delivered by our own trainers with many years’ experience in the education sector, and in sales and communications
More impactful and outcome-oriented communications and interactions between teams and their stakeholder networks
Training that is highly relevant and sector-specific, and can be adapted to suit particular goals and objectives
The use of real-life examples, practical scenarios and role-play to develop the skills required to tackle the everyday challenges faced by recruitment and conversion/contact centre teams
Participants develop their own impactful communications, and learn how to remain focused on sales-led conversations.
Teams are empowered to tackle new situations, challenges and change more confidently.
Student and stakeholder experience and satisfaction improve.
Well-trained teams support competitive advantage and brand consistency, and ultimately help you outperform your competitors.
Staff experience job enrichment through growing their knowledge and reaping the benefits of specific skills.
Staff morale, confidence and job satisfaction increases.
Training keeps teams focused on key objectives and improves links between the different departments.
Australia
Workshop 1
AU$ 7,450 + gst
Workshop 2
AU$ 7,450 + gst
Workshop 3
$ 8,950 + gst
Add ons:
Sales Personality Profiling
AU$ 895 + gst
Conversation
Guide
AU$ 3,950 + gst
New Zealand
Workshop 1
AU$ 7,450
Workshop 2
AU$ 7,450
Workshop 3
AU$ 8,950
Add ons:
Sales Personality Profiling
AU$ 895
Conversation Guide
AU$ 3,950
UK
Workshop 1
£ 3,950
Workshop 2
£ 3,950
Workshop 3
£ 4,750
Add ons:
Sales Personality Profiling
£ 475
Conversation Guide
£ 1,950
Europe/Ireland
Workshop 1
€ 4,750
Workshop 2
€ 4,750
Workshop 3
€ 5,450
Add ons:
Sales Personality Profiling
€ 545
Conversation Guide
€ 2,450
Canada
Workshop 1
CA$ 7,450
Workshop 2
CA$ 7,450
Workshop 3
CA$ 8,950
Add ons:
Sales Personality
Profiling
CA$ 895
Conversation Guide
CA$ 3,950
USA
Workshop 1
US$ 5,550
Workshop 2
US$ 5,550
Workshop 3
US$ 5,950
Add ons:
Sales Personality
Profiling
US$ 595
Conversation Guide
US$ 2,750
A discount of 10% is applicable on day 2+ if more than one workshops are delivered on consecutive days.
A Sales Personality Profiling quiz can be added to workshop 1 and 2. This includes an individual participant report and workshop activity, extending the training by an hour. A comprehensive step-by-step Conversation Guide can be created for your teams based on your specific goals. Prices as above.
**
Prices include a pre-workshop briefing and a post-workshop report including key takeaways and results from the attendee survey identifying skills gaps and areas of concern for the team.
All sessions are offered face-to-face, and this is our recommended format. Get in touch with us for an online option.
Prices are for a maximum of 20 people for workshop 1 and 2, and 10 for Pitch and Presentation.
Edified is an Australian company. There is no need to add VAT or other taxes if your organisation is not Australian.